Alex Woo Wins Jewelry and Watch Advertising 2008 Award
In the first annual Jewelry and Watch competition, Alex Woo was in the winner's circle and received third place recognition among hundreds of entries from over 140 well recognized brands. Scored on five different criteria dealing with quality of production/graphics/photography, creativity, innovation, and emotional impact, Alex Woo was delighted as the concept, design, and execution came inhouse and was positive reinforcement of the strength and creativity of the team.

What's Your Story?
Placement: W Magazine

You can read a person's heart in the stories they share. Who they are. Where they've been. Storytelling is akin to jewelry design, captivating an audience and revealing the soul that lies beneath. From numbers, letters, and icons to inspirations from her travels around the world, Alex Woo creates jewelry that reflects life through design. Made in New York with exceptional craftsmanship and a classic aesthetic, your story begins at Alex Woo...

Alex Woo is proudly donating a portion of proceeds from the Sweni Collection to the African Wildlife Foundation (AWF), the leading international conservation organization focused solely on Africa and working with the people of Africa to ensure the wildlife and wild lands of the continent will endure forever.