From supermodel Giselle’s cheeky commercial cameo for Mac computers to the success of ABC’s braces-clad heroine “Ugly Betty,” it’s safe to say the stylishly serious fashion world has finally cracked a smile. And whether you were one of the reported 5.4 million viewers to tune into the “Project Runway” finale or if you get your fashion fix in Cinderella-style makeovers like TLC’s “Cover Shot,” fashion has undeniably leapt off the runway and into our living rooms. Where there has always been entertainment in fashion, fashion has become entertainment.

Like beauty’s fateful meeting with the beast, shows like “America’s Next Top Model” and "Project Runway” have introduced high fashion to gritty reality TV, pulling the velvet curtain aside so we can catch a good glimpse of how entertaining the fashion world can be. One can’t help but chuckle when fashion entails admittedly unglamorous endeavors – be it modeling a live “roach brooch” to avoid elimination at the hands of Tyra Banks or frantically sewing sequins on a figure skating costume for fear of Heidi Klum’s infamous “Auf Wiedersehen.”

But like an episode of those can’t-miss reality TV shows, fashion is the ultimate day-to-day challenge. When you’ve finally updated your wardrobe with low-rise jeans only to find that high waists have made a comeback, it’s easy to want to throw in the towel. Afterall, no one wants to find themselves labeled a “Glamour Don’t.” That’s why at Alex Woo, we know accessories are the way to merge fashion with personality, whether it’s in a classic charm pendant or a sleek stacking ring – throw on more when it’s all about layers, and wear them apart when it’s all about minimalism.

And in spite of its ever-changing moods, the mystical fashion world continues to captivate and inspire us. Take Fox’s decision to produce a TV version of the summer-hit “The Devil Wears Prada.” In spite of the recent influx of fashion as entertainment, president Angela Shapiro-Mathes is confident the new show will satisfy our fashion sweet tooth because, "Fashion is an aspirational, glamorous world that's always fun to look in on.” And while we may not be brave enough to sport the voluminous trapeze dress walking down the Balenciaga runway, we are certainly fascinated. As the eccentric Patricia Field, stylist of “Sex and the City’s” flashy Carrie Bradshaw said, “"My job is to present an entertainment, a world people can visit and take a little trip.”

Afterall, in a sense, both fashion and entertainment are an escape from reality. We take a trip to the future with metallic moon boots on Dolce and Gabbana’s runway, we witness a magical metamorphosis from ‘geek’ to ‘chic’ on “What Not To Wear,” and we cheer when that obnoxious reality TV contestant is declared “out” and booted from the competition. Fashion has become more than flat photos of somber models; it’s developed a personality, it’s come to life. And as notoriously clever designer Marc Jacobs said about his recent collection, “It's full of that which makes something ironic…and that, to me, is what's so much fun about this collection. I think that we need to laugh at everything once in a while.”