THE BEST CHARMS EVER MADE

Proudly made in New York, our fine jewelry collections are crafted with love and a passion for beauty. We use only the finest eco-friendly materials, ensuring quality and sustainability in every piece. With over a thousand unique styles, our jewelry is designed to celebrate your story and individuality.

Gifts for Fall

Autumn Vibe

Gifts for Love

xoxo

Gifts for MLB

I'm a Fan

Gifts for Dog Lovers

Bow Wow
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Rock the Vote!

Less than one month away and every vote counts! Just like each of our iconic charms, each vote is unique, meaningful, and holds the power to create a beautiful change.

Alex Woo charms are a reminder of the power of individual choices. Whether it’s our signature “VOTE” charm or the Activist donkey or elephant, these pieces and platforms speaks to your heart, so let it be a symbol of your commitment to making a difference!
Your voice matters