OUR HERITAGE, SINCE 2001
Alex Woo pioneered personalization in fine jewelry, long before it became a trend.
What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.
Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.
Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.
Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™
THE ABCs OF LITTLE ICONS™
For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck, or a letter that makes it uniquely yours. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.
Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.
Gifts for Fall
Autumn Favorites
Gifts for Love
Everyday Reminders
Gifts for Dog Lovers
Forever Faithful
Gifts for MLB Fans
Game Day, Every DayLetters & Numbers
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A Tiger Forever: Celebrating Justin Verlander
For Detroit fans, Verlander has always represented more than a dominant pitcher. He brought intensity, resilience, and unforgettable moments to every game, helping define an era of Tigers baseball. To see him finish his career in Detroit felt especially fitting: a full-circle moment shared with the team and city that have meant so much to him.
At Alex Woo, we have long believed that team pride can be deeply personal. Our partnership with Major League Baseball was created to give fans a refined, meaningful way to wear the teams and moments they love close to the heart. We were honored when Kate Upton first wore our gold Detroit Tigers necklace while cheering on Justin, a small but memorable expression of support for both her fiancé and the Tigers.
As Verlander begins his next chapter, we join baseball fans everywhere in celebrating a legacy built on passion, perseverance, and the enduring spirit of Detroit. As Kate Upton said "I'm just so grateful for the city and to the fans who love him almost as much as I do."
Thank you, Justin, for the memories. You will always be a Tiger.
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