THE ORIGINAL PERSONALIZED JEWELRY STUDIO, SINCE 2001
Alex Woo pioneered personalization in fine jewelry, long before it became a trend.
What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.
Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.
Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.
Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™
THE MEANING OF LITTLE ICONS™
For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.
Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.
Gifts for Mom
With Love, Always
Gifts for Spring
Bloom, Brightly
Gifts for Dog Lovers
Forever Faithful
Gifts for MLB Fans
Game Day, Every DayLetters & Numbers
Shop by collection
Earth Day 2026
This heart reflects the connection we all share with the Earth and with one another. Continents meet within a quiet form, reminding us that care begins close to home and extends outward in every choice we make.
Crafted with intention in New York using eco-friendly precious metals, it is a symbol of responsibility, unity, and hope. A piece to carry not just as adornment, but as a daily reflection of what we protect and what we believe in.
Because the future is shaped by what we hold close.
Our power, our planet.
