OUR HERITAGE, SINCE 2001
Alex Woo pioneered personalization in fine jewelry, long before it became a trend.
What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.
Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.
Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.
Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™
THE ABCs OF LITTLE ICONS™
For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck, or a letter that makes it uniquely yours. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.
Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.
Gifts for Fall
Autumn Favorites
Gifts for Love
Everyday Reminders
Gifts for Dog Lovers
Forever Faithful
Gifts for MLB Fans
Game Day, Every DayLetters & Numbers
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A Little Luck, A Timeless Tradition
Rooted in Italian heritage, the cornicello, or Italian Horn, has long symbolized protection, strength, and good fortune. Reimagined through Alex Woo's signature sculptural style and crafted in New York, this little icon celebrates the beauty of cultural traditions and the meanings we carry with us.
At Alex Woo, we believe jewelry is more than adornment. Each little icon tells a story, honoring the people, places, and traditions that shape who we are. Inspired by symbols from cultures around the world, our designs celebrate the connections we share while honoring the unique heritage that makes each story our own.
A little charm. A little luck. A timeless wish for good fortune.
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