Alex Woo Jewelry

OUR HERITAGE, SINCE 2001

Alex Woo pioneered personalization in fine jewelry, long before it became a trend.

What began with the iconic Little Icons™ collection introduced a new way of telling stories through sculptural form.

Today, the New York based brand creates some of the world’s most beloved charm necklaces, with more than a thousand distinctive designs crafted in solid sterling silver, 14kt gold, and diamond accents.

Each piece is cast and hand finished in New York using high quality, eco friendly materials and a commitment to craftsmanship that has defined us for over 25 years.

Designed to celebrate individuality, optimism, and everyday joy. A collection created to Charm the World™

Alex Woo Little Icons star charm necklace symbolizing guidance.
Alex Woo Little Icons clover charm necklace symbolizing luck.
Alex Woo Little Icons elephant charm necklace symbolizing wisdom and good fortune.

THE MEANING OF LITTLE ICONS™

For centuries, symbols have carried stories. An elephant for wisdom and good fortune, a star for guidance, a clover for luck. At Alex Woo, these timeless icons come to life in the signature Little Icons™ collection, where simple shapes transform into sculptural charms designed to capture meaning, personality, and the stories we carry with us every day.

Each Little Icon™ is more than a beautiful charm. It is a symbol with meaning, allowing each necklace to reflect the stories, hopes, and memories that make life uniquely yours. Celebrated for their joyful spirit and sculptural simplicity, the Little Icons™ collection has become one of Alex Woo’s most beloved expressions of meaningful symbolic jewelry.

Explore the Meaning →