National Jeweler - Alex Woo Celebrates Earth Day with Panda Pendant

The jewelry designer’s Activist Love Panda also was launched to coincide with Disneynature’s film, “Born in China,” out today.
Brecken Branstrator

New York -- Alex Woo’s love of collaborating with Disney and desire to help raise awareness for wildlife has culminated in yet another adorable piece of jewelry.

Just in time for Earth Day and the release of Disneynature’s new film, “Born in China,” the jewelry designer has debuted the “Activist Love Panda” pendant.

“Born in China,” narrated by actor John Krasinski, follows the adventures of three animal families--a panda and her baby, a family of golden monkeys, and a snow leopard and her two young cubs--and takes the audience through the terrain of China, from the mountains to the bamboo forests.

Woo said she designed Activist Love Panda to capture the essence of the film’s intimate story of family, featuring the mama bear and her bamboo stick in the shape of a heart. In addition, each bamboo leaf represents a member of one of the three families featured in the movie.

The pendant is priced at $158 in sterling silver and $798 in 14-karat gold.

Through Dec. 31, Woo will donate 20 percent of the retail price of each panda sold to the World Wildlife Fund’s global conservation efforts to protect species and habitats like those featured in the film.

Disneynature also will contribute 20 cents from every movie ticket sold during the film’s opening week (through April 27) to the WWF, with a minimum guaranteed donation of $100,000.

This is Woo’s fifth collaboration with Disneynature to create a charitable and symbolic pendant inspired by one of their films. In the past, she’s made jewelry for “Monkey Kingdom,” “Bears,” “Chimpanzee” and “African Cats.”