New York Post - Alex Woo x Sugarfina
We were so excited to sit down with Sugarfina's Rosie O'Neill and the New York Post during the New York Gift Show and talk about our upcoming holiday line! Stay tuned for more news as we get closer to the holidays!
Excerpt:
Candy maker Sugarfina, which has been seeking to upend the $200 billion-a-year confection industry with offerings like booze-filled gummy bears, is upping the ante — yet again.
Next month, the luxury “adult” candy company will partner with actor Ryan Reynolds’ Aviation gin to create gin-infused sweet treats, Rosie O’Neill, co-founder of Sugarfina, exclusively told Side Dish.
Sugarfina is also gearing up to launch a new holiday line of diamond-encrusted gold gummy bears through its partnership with jewelry designer Alex Woo.
Woo’s initial 14-karat solid gold “champagne gummy bear” necklace did not have diamonds, but has been spotted on celebrities like Jessica Alba, Chrissy Teigen and “Today” show food contributor Siri Daly.
“Launching luxury brand partnerships further distinguishes Sugarfina from creeping competitors, like Vosges, Dylan’s, and Lolli and Pops,” said branding guru Jarrod Moses, founder of United Entertainment Group.
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